1、首頁盡量不要使用flash和獨立圖片作為入口，這樣直接把搜索引擎拒之門外，因為搜索引擎不識別flash，也不識別圖片信息。欄目導航是整體的網站的入口，優秀的欄目分類可以顯示網站的整體結構，直接向瀏覽者展示，也方便搜索引擎索引爬行，讓搜索引擎特別很是方便地抓取您的網站上的網站欄目信息，欄目導航盡量使用文字。要盡量使用通俗 的HTML文本導航，不要使用一個圖片作為導航鏈接，雖然搜索引擎技術的發展，可以讀取圖像信息，但許多搜索引擎或不識別圖片信息的，尤其百度只能識別文字，不能很好地處理圖片，所以我們應該盡我們最大的努力來實現網頁和文本鏈接頁面之間的導航，最好是使用最通俗的文本導航鏈接，這可以讓蜘蛛爬行你的網站。 1, the home page try not to use flash and independent pictures as the entrance, so that the search engine is rejected directly, because the search engine does not recognize flash, nor does it identify the picture information. Column navigation is the whole website entrance, excellent column classification can show the overall structure of the website, directly to the visitors to display, also convenient search engine index crawling, so that the search engine is very convenient to grab the web site information on your website, column navigation as far as possible to use the text. Try to use popular HTML text navigation, do not use a picture as a navigation link, although the development of search engine technology, can read the image information, but many search engines or do not recognize the picture information, especially Baidu can only identify the text, can not be very good in the picture, so we should do our best The effort to achieve navigation between web pages and text link pages is best to use the most popular text navigation links, which allows spiders to crawl your website. 2、點擊距離扁平，錨文本中包含關鍵詞：好的導航目標可以使所有的頁面和頁面點擊距離越近越好；副導航結構：輔助導航是底部的導航，一般的網站很少使用導航的輔助導航結構，那么為什么要使用副導航？主要因為搜索引擎不是很好地識別的情況下，有需要使用輔助導航，從而大大緩解這一問題。面包屑導航結構：面包屑在這個特別很是主要，是不容忽視的，就拿企業站點來說，網站主導航結構是在多個欄目頁面之間切換的，這些欄目包括產品欄目、新聞資訊等，而面包屑導航主要是首頁，二三級欄目和內容之間的相互結合，而且都是以錨文本的形式組合，它有助于用戶體驗也可以幫助搜索引擎蜘蛛爬行到我們的網站。請注重，面包屑導航，主要是為了讓用戶了解網站的定位，使每一個菜單上設置超鏈接。 2, the click distance is flat, the anchor text contains the key words: good navigation target can make all pages and pages closer the better the click distance; auxiliary navigation structure: auxiliary navigation is the bottom navigation, the general web site rarely uses navigation auxiliary navigation structure, then why use sub navigation? Mainly because the search engine is not well identified, there is a need to use auxiliary navigation, which greatly alleviated this problem. Bread crumb navigation structure: bread crumbs in this particular very important, is not to be ignored, on the enterprise site, the main navigation structure of the website is switched between several columns, including the product column, news information, and so on, while the breadcrumb navigation is mainly the first page, the phase between the two or three columns and the content. The combination is combined in the form of anchor text. It helps users experience and helps search engine spiders crawl to our website. Please note that breadcrumb navigation is mainly for users to understand the location of the website and to set up hyperlinks on each menu.